What have you learnt from your audience feedback?

My method of collecting audience feedback was to send the youtube link to multiple people both inside and outside of my target audience range. This method of collecting feedback meant there was little or no Interviewer desirability bias, where the audience reads into your desired response and adopts it to ensure they please you. Here are a few of the responses I received:

"Your transitions are really good, good variety of shots and your timing is perfect!"

A lot of my feedback from media students referred to the miming being in sync with the footage. It took me hours to get it matched up because there was a lot of the same song lyrics with pitch variations which meant the right footage had to be matched for each individual sentence, reusing footage was something I couldn't do because Marina has such a unique quirky and distinctive voice. I'm glad the audience picked up on this because to me its probably the most important aspect of a performance music video. Transitions were another thing that was brought up quite a lot in my feedback. I used cuts and fades throughout my music video, I think they work well with the song choice and style. Cuts being used for the more aggressive dominating parts of the song and fades towards the end where there was a lot of repetition. The cuts helped create a sense of power alongside the song and followed the idea of a strong female character with a clear message.

"I think its really simple but effective, it captures the simplicity of the words in the song but in a really effective and easy to watch way"

Simplicity wasn't something I was expecting to get positive feedback on however a lot of the comments I received were positive about it. I feel I stuck with my original idea of making the song the focus point and I think it worked quite well. My music video is visually appealing and one of my feedback said

"I like that the music videos idea is something very different to anything you'd see in the charts, its the complete opposite to most current videos and I think thats very unique."

"Its a really simple video which makes it easy to watch and its very visually appealing"

 "its just really nice and easy to watch, its just a really nice pretty video."

I was really happy with this feedback because this is exactly what I wanted to create by going against the male gaze theory and over sexualisation in almost every pop and music video, its probably the biggest convention of a music video and this is why I wanted to challenge it.

"The acting in the video is really good, it makes the song relatable and gives the song real emotion"

Quite a lot of my feedback was about my talent and her acting and emotion in the performance, I think my talent really brought my music video to life and made it relatable to the audience.

Improvements

Camera Shots

"A bigger range of camera shots would have made the video more interesting"

Camera shots of a larger range were feedback I received from my target audience, I realised I had a limited amount of shots when I reached the end of constructing my music video I made shots longer than I had originally planned, and a wider range of camera shots would have added a wider range of shots in my music video. This would have helped with the simplicity of my music video maybe making it more visually appealing.

Post-modernism

Post Modern is a very open definition, the idea behind post modernism begun during the postmodern art movement. Art was originally seen as beautiful if it was mimetic and realistic. However artists starting to challenge this and create modern artwork with an unrealistic approach. Postmodernism collapses the idea of real and unreal this can be clearly seen in media texts such as magazines and advertisements with airbrushing and photoshop editing. Films have become so realistic they break down the line between real and fantasy. Post modernism in media is also present when a media text is far from the 'normal' idea. Challenging and twisting set codes and conventions is a very postmodern movement. A good example of this is the film Inglourious Basterds which is a film about post war Germany and a group of American soldiers set out to assassinate Hitler, they succeed by blowing up the theatre he's visiting. Hitler committed suicide in 1945 in a Bunker so this film is not true, twisting such a massive historical event is a very postmodern thing to do, also with the use of media technology today it is extremely realistic and it becomes a possibility of truth. A film completely opposite to this about the same situation is the film Downfall, its very realistic and follows events with a great degree of historical accuracy for example when Hitler commits suicide the audience don't see it because in reality nobody saw him do it. Post modernism have developed in media along with the development of technology, a very postmodern website now is youtube, its postmodern because there are thousands of videos that have absolutely no moral purpose before youtube and the internet there wouldn't have been this craze as there wasn't a purpose for them to exist.

A very postmodern movement is challenging the typical codes and conventions of a genre. In my music video I've used genre bending a lot. If an audience were too watch my video without sound its highly likely they would have picked a different genre as it goes against the majority of the conventions i researched earlier in my coursework.

Nostalgia
One thing my music video does really well is creating a sense of Nostalgia for a time period that a typical pop target audience (teenagers) would never have lived through. This is the most postmodern aspect of my music video, I like this concept because theres something fascinating about past eras and I think that fascination is carried out through all age groups, theres a great sense of unity and history in anything vintage styled.

How did you use media technologies in the construction and research, planning and evaluation stages?