Post-modernism

Post Modern is a very open definition, the idea behind post modernism begun during the postmodern art movement. Art was originally seen as beautiful if it was mimetic and realistic. However artists starting to challenge this and create modern artwork with an unrealistic approach. Postmodernism collapses the idea of real and unreal this can be clearly seen in media texts such as magazines and advertisements with airbrushing and photoshop editing. Films have become so realistic they break down the line between real and fantasy. Post modernism in media is also present when a media text is far from the 'normal' idea. Challenging and twisting set codes and conventions is a very postmodern movement. A good example of this is the film Inglourious Basterds which is a film about post war Germany and a group of American soldiers set out to assassinate Hitler, they succeed by blowing up the theatre he's visiting. Hitler committed suicide in 1945 in a Bunker so this film is not true, twisting such a massive historical event is a very postmodern thing to do, also with the use of media technology today it is extremely realistic and it becomes a possibility of truth. A film completely opposite to this about the same situation is the film Downfall, its very realistic and follows events with a great degree of historical accuracy for example when Hitler commits suicide the audience don't see it because in reality nobody saw him do it. Post modernism have developed in media along with the development of technology, a very postmodern website now is youtube, its postmodern because there are thousands of videos that have absolutely no moral purpose before youtube and the internet there wouldn't have been this craze as there wasn't a purpose for them to exist.

A very postmodern movement is challenging the typical codes and conventions of a genre. In my music video I've used genre bending a lot. If an audience were too watch my video without sound its highly likely they would have picked a different genre as it goes against the majority of the conventions i researched earlier in my coursework.

Nostalgia
One thing my music video does really well is creating a sense of Nostalgia for a time period that a typical pop target audience (teenagers) would never have lived through. This is the most postmodern aspect of my music video, I like this concept because theres something fascinating about past eras and I think that fascination is carried out through all age groups, theres a great sense of unity and history in anything vintage styled.