Wednesday, 25 September 2013

Research



Dani California- the Red Hot Chilli Peppers

Dani California is a performance video with a change in eras throughout. It starts in the 50s with the band dressed in iconic 50s clothing and the iconic Elvis hairstyle. This section is edited in black and white because this is how it would have been filmed and appeared on the TV. Choreographing is also used to represent the era for example the singer does the Elvis knees. An Iris is used as a transaction into the 60s. This is something I could try with a test video to see how it would look on my music video, I think an Iris would work well because its very in keeping with the era, each era in this music era has a different transaction that is suited and this is something I need to do too. This video is slightly different to the idea that I have because each era interprets one or more bands or singers that were popular at the time and I only want to use the style. Iconic clothing is used again in the 60s. The editing also changes into colour. It then cuts to later in the 60s and the lead singer is dressed as Jimi Hendrix. Hippie style clothing is worn through this section of the music video, however all this happens at only 36 seconds into the song, its very fast paced and I don't want to make the transitions in my video between eras so fast as I am only planning on portraying three eras. A star Iris is used as a transition into the 70s with the band dressed once again in iconic 70s clothing. A Kaleidoscope effect is used during this era this is something I could look into for the 60s part of my music video as it was a trend during the 60s and I won't be using the 70s in my music video. Cuts are used as a transition between the 70s and 80s to reveal the Punk era. Bands such as Guns and Roses and Linkin Park are portrayed through costume,mise-en-scene and editing. The background and camera shots are very simple for this music video with the editing and costume being the main focus points, I like this idea and I want my music video to be simple.

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